LIFECYCLE MARKETING
From onboarding to advocacy: Lifecycle marketing & customer experience at Prepr
Prepr is an education technology platform that connects students, educators and organizations through experiential learning programs.
In my role, I supported both growth and retention initiatives by combining content-driven marketing, marketing automation and customer success support. I focused on nurturing PreprLabs users and partner organizations through strategic email automations, a streamlined onboarding process and ongoing engagement across key lifecycle touchpoints.
Overview
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Planned, wrote and configured monthly email newsletters for PreprLabs users and organizations.
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Supported the development and execution of marketing automation workflows.
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Wrote engaging copy for website landing pages, email automation campaigns, support resources, blog posts and social media content.
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Delivered responsive, high-quality customer support.
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Collaborated with the marketing team to design, implement, and optimize Google Ad campaigns to align with growth and performance objectives.
Roles and Responsibilities
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Delivered consistent, value-driven email communication.
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Implemented strategic email automation campaigns to scale lifecycle marketing efforts.
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Improved user experience and early adoption by combining a guided onboarding process with responsive customer support.
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Supported execution of social campaigns to strengthen brand visibility and increase community engagement.
Execution and Impact
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Increased user engagement and retention of PreprLabs users.
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Achieved consistent messaging and improved content alignment across marketing, customer success, and support channels.
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Elevated customer satisfaction and experience with timely support, clear educational resources and targeted PreprLabs onboarding journeys.