GROWTH MARKETING
Driving social media awareness and engagement: Giveaway campaign & digital strategy for OTOblocs
OTOblocs is a fidget toy brand that creates playful, engaging products for stress relief and focus.
During a five-month contract, I focused on strengthening the brand’s digital presence by growing social media awareness and driving engagement. A key initiative was the strategy and execution of a giveaway campaign partnered with a local beauty business, Amazonas. This campaign was designed with a goal to increase brand awareness and engagement on Instagram through a self care box giveaway.
Overview
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Redesigned and optimized the Shopify e-commerce website.
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Researched, identified, and engaged micro-influencers aligned with the brand’s target audience.
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Planned, created, launched, and monitored social media content and giveaway campaigns.
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Collaborated with business owner on Facebook ad strategy, execution, and performance monitoring.
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Implemented on-page and off-page website search engine optimizations
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Monitored website analytics and competitor performance to guide optimizations.
Roles and Responsibilities
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Designed and executed a self-care giveaway campaign with engagement-driven mechanics (such as commenting, tagging, participation prompts).
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Leveraged influencer outreach and paid social ads to increase reach and conversions.
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Aligned social strategy with website and search engine optimization efforts to support a cohesive digital ecosystem.
Execution and Impact
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Generated 67 comments and 23 likes on a single giveaway post.
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Significantly exceeded the account’s average engagement rate of 3.19%.
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Increased organic website traffic and search engine visibility through on-page and off-page search engine optimizations.
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Increased brand visibility and awareness through influencer collaborations, paid ads and consistent social media content posts.