GROWTH MARKETING
Helping small businesses go digital: E-commerce & digital marketing transformation through Digital Main Street
During my time with Digital Main Street, I worked with small to medium-sized businesses during the height of COVID-19 to help them rapidly transition to digital sales and marketing.
Over a three-month contract, I supported 30+ local businesses in building sustainable online presences, launching e-commerce platforms, and implementing performance-driven digital marketing strategies.
Overview
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Designed and implemented custom e-commerce solutions using Shopify and Square to meet each business’s operational and customer needs.
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Provided training and support on SEO, website management, and ongoing digital marketing practices.
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Assisted in planning and strategizing Facebook and Google Ads campaigns to drive brand awareness and online sales.
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Offered guidance on digital marketing adoption and online transformation, helping businesses adapt to pandemic-driven market shifts.
Roles and Responsibilities
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Launched fully functional e-commerce stores uniquely created to meet the needs of each business
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Optimized website content for user experience and search performance
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Delivered hands-on coaching in website management and marketing, empowering businesses to manage and continue growing their digital platforms on their own.
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Planned Facebook ad campaigns with strategic targeting and consistent messaging.
Execution and Impact
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Successfully enabled 30+ small businesses in creating a fully functional ecommerce site during pandemic-related disruptions.
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Accelerated digital adoption, allowing businesses to reach customers beyond physical storefront locations.
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Strengthened online visibility and search readiness through search engine optimization efforts.
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Increased business owners’ confidence and capability in managing their own digital ecosystems.